London Home Show Countdown: Get Living with Shared Ownership

Our latest guest blog comes from L&Q, sponsors of the London Home Show Spring 2017. The blog, by L&Q Regional Sales Director, Lucy Chitty, looks at L&Q’s new Shared Ownership awareness campaign, PricedIn Living.​

“It’s no secret that home ownership in the capital is growing out of reach for many, with more and more Londoners feeling increasingly priced out of the property market. According to a recent report from JLL, by 2025 it is expected that 60% of people living in London will be renting.

At L&Q we have just launched our latest Shared Ownership awareness campaign, PricedIn Living, which highlights the sense of stability getting onto the property ladder can bring.

Shared Ownership is an alternative route to home ownership which allows buyers to purchase a share in a property – usually between 25% and 75% – paying a mortgage on the part they own, and a subsidised rent on the part they don’t. It has a proven success rate across the country and is helping prospective buyers onto the property ladder quicker; National Housing Group data shows that on average, Shared Ownership buyers are up to eight years younger than other first time buyers, at just 25.

With home ownership comes stability and security, helping you to feel like you really live in London. We’re often asked if you can redecorate your Shared Ownership property. Absolutely! You can paint the walls, add a splash of colour, add all of those personal touches – you can truly make it your own, safe in the knowledge that this is your home.

At L&Q, we have a broad range of Shared Ownership homes across the capital. Launching this spring, Morris Court is the perfect development for commuters; moments from Colliers Wood Station and Tooting National Rail Station, residents will be connected to London Bridge and Bank in just 25 minutes. Ideal for growing families, the development has generous two and three bedroom homes with plenty of space for children. Looking north to Cockfosters, combining the best of town and country living, there are one and two bedroom Shared Ownership homes available at Bolingbroke Park. Residents can enjoy landscaped open space onsite, surrounded by mature trees, a lake and a ‘trim trail’. Set to be a buzzing new cultural quarter for South East London, L&Q are currently selling their next phase of Shared Ownership homes at landmark riverside development, Greenwich Peninsula from £95,000 for a 25% share of a one bedroom home.

For further information on how Shared Ownership can help you start living in London, visit