A new chapter for affordable homeownership in London: Introducing the refreshed Homes for Londoners portal

Tired of feeling like you’ll never be able to buy a home in the capital? Well, today there’s reason to be optimistic. Share to Buy has partnered with the Greater London Authority (GLA) to deliver the refreshed Homes for Londoners property portal, designed to make affordable homeownership more accessible than ever.

What is the Homes for Londoners portal?

The Homes for Londoners portal is the Mayor of London’s free online platform for affordable housing. It brings together homes from across the capital, available through schemes designed for Londoners on low and middle incomes, including:

• Shared Ownership – buy a share of a leasehold home and pay rent on the rest.
• London Living Rent – rent at a discounted rate with the option to buy later.
• Discount Market Sale – buy a newly built home at a reduced price.
• Older Persons Shared Ownership – similar to Shared Ownership, but for buyers aged 55 and over.

All of this is available in one simple, easy-to-use place, so Londoners can explore their options and take real steps toward homeownership without being overwhelmed.

Is Share to Buy changing?

Share to Buy continues to be the country’s leading property portal dedicated to affordable homeownership and buying schemes, with a mission to inspire, guide and empower budding buyers.

While you can continue your search for homes across London and the rest of the country using our search tool, we’re also excited to work on this additional resource for aspiring homeowners, built in partnership with the GLA and the Mayor of London.

What’s new in the refreshed portal?

The updated portal, developed through the partnership between Share to Buy and the GLA, has been redesigned with clarity and accessibility in mind. Some key improvements include:

• Streamlined search: The search tool is powered by Share to Buy, so you can filter homes by location, scheme type, and affordability to quickly find options that match your needs.
• Affordability info: Each live listing will have a built-in affordability calculator, so you can quickly see if homes are within budget.
• Clear guidance: Understand what each housing scheme offers and how to take the next steps.
• User-friendly experience: Whether you’re on desktop, mobile, or tablet, the portal makes exploring homes simple and intuitive.

This isn’t just a website redesign – it’s a tool to empower Londoners to take control of their homeownership journey.

Why this partnership matters

By working directly with the GLA, we’re continuing to build on our mission to simplify the buying process and make homeownership more achievable – because everyone deserves to have a place to call their own. It’s a step toward even more transparency, accessibility, and support for first time buyers, and for Londoners who may have previously felt priced out of the market.

This partnership is also about unlocking opportunity – from easy navigation to clear explanations of housing schemes – and reducing confusion, giving people the knowledge and tools to buy with clarity and confidence.

Take the next step

If you’re dreaming of a home in London, the refreshed Homes for Londoners portal is now live and ready to help you find a path to homeownership that works for you. With Share to Buy ready to guide your way, explore the schemes, compare options, and take the first – or next – step toward finding your space in the city, at a price that’s within reach.

Step inside the new Homes for Londoners experience and see how London’s affordable housing options could work for you.