Be West: Well placed living in West London

Shared Ownership homes available in West Drayton and Fulham North

If you thought that buying your first affordable home in West London was out of reach, then think again! Shepherds Bush Housing Association is always ahead of the game and wanted to enhance the home buying experience and cut through the sometimes complicated jargon – hence the launch of Be West.

The route to buying your first home can be rather daunting but this exciting new brand, Be West, have the customer at heart and are there to hand-hold you through the home buying journey. They want to create long-lasting relationships with their buyers that goes way beyond the day you pick up the keys to your home. Their aim is to provide impartial advice and options in a very honest and straightforward way and to support first time buyers every step of the way and beyond.

Their residents even had a say in shaping the new brand as they felt it was very important to get it just right.

Asha Agarwal, Interim Head of Sales, said, “Home is the heart of the family. We believe being genuine, relatable, and honest goes a long way to building long lasting relationships. We communicate to our people and customers in an open and no-nonsense way, caring for our people and their choices. We bring positivity to the process of buying a house and are just as excited as they are when they make their move. We hope to see people grow and flourish in their new community, and we will be around to help out anyway we can. Our aim is to make the journey as simple as possible. No grey areas, just black and white.”

Homes from Be West will be available through both Shared Ownership and private sale across all four West London boroughs.

External CGI of Be West's Waterside Heights - Shared Ownership homes available on Share to Buy

Waterside Heights, West Drayton

Waterside Heights in West Drayton is a stunning collection of one and two bedroom Shared Ownership apartments, located opposite West Drayton station. With fantastic views of the Grand Union Canal and underground parking to select apartments. A stunning new show home is opening soon so potential buyers can take a step into Waterside Heights and all it has to offer.

A one bedroom apartment costs £87,000 for a 30% share with a full market value of £290,000 and a two bedroom apartment is £111,000 for a 30% share with a full market value of £370,000.

Register your interest at or email or call 0208 996 8925.

External CGI of Be West's The Apex - Shared Ownership homes available on Share to Buy

The Apex, Fulham North

Coming soon is The Apex in Fulham North offering a selection of two bedroom apartments which will be launching off-plan at the end of January. These contemporary and stylish homes feature open plan living/dining areas, a double and single bedroom, family bathroom, integrated appliances in the kitchen and plenty of storage cupboards. Some apartments will also benefit from an en-suite to the master bedroom.

Prices start from £165,000 for a 30% share with a full market value of £550,000.

  • Applicants must live or work within the Hammersmith & Fulham borough.
  • Applicants must be registered and approved by Hammersmith & Fulham council using the following link and clicking register now to complete the application form:
  • Your household income must be less than £90,000.

Register your interest at or email or call 0208 996 8925.

Share to Buy is a one stop shop for affordable homes. On our website, you can search for propertiescompare mortgages and find out all you need to know about alternative home buying schemes such as Shared Ownership and Help to Buy via our FAQs and guides.