Guinness Homes: Step onto the property ladder in London

Shared Ownership and Help to Buy homes available in Kingston upon Thames and Bromley-by-Bow

“Guinness Homes is delighted to be at Share to Buy’s London Home Show again this year and to showcase two very special developments. Signal Park in Tolworth is a rare opportunity to buy Shared Ownership in the Royal Borough of Kingston-Upon-Thames. Offering excellent transport links, close to Tolworth station and launching very soon.

Leaside Lock is a significant place making development in Bromley-by-Bow with stunning apartments selling now. We look forward to seeing you at our stand and helping you to find your perfect home.” – Tim Seward, Director of Marketing & Sales at Guinness Homes.

Photo of the Guinness Homes team at the London Home Show - start your property search on Share to Buy!

Signal Park, in Tolworth, in the Royal Borough of Kingston upon Thames offers a collection of one, two and three bedroom apartments, all homes will be available to purchase through Shared Ownership.

Perfect for commuters and weekend explorers, Signal Park is just a three minute walk from Tolworth train station, where you can catch direct and speedy services to Vauxhall (27 minutes) and Waterloo (just over half an hour).

A CGI image of Guinness's Signal Park development - available to purchase through  Shared Ownership on Share to Buy!

Neighbouring Surbiton is home to a number of picturesque pubs and waterfront bars and restaurants. The banks of the Thames are just a 10 minute cycle from Signal Park, north of which you’ll find the magnificent Hampton Court Palace – bursting with historical intrigue, and home to sprawling grounds.

Spacious homes at Signal Park are complete with integrated Zanussi appliances, including a built-in oven, fridge freezer, dishwasher and washer/dryer, while master bedrooms are finished with fitted wardrobes and plush carpet. The development is expected to launch in September 2022.

For those seeking a home in the bustling heart of the capital, Guinness’ flagship development, Leaside Lock, gives first time buyers the opportunity to purchase a chic Zone 2 apartment.

Set on the banks of the River Lea, Leaside Lock in Bromley-by-Bow is a major placemaking project from Guinness Homes, ultimately delivering 965 stylish studios, one, two and three bedroom homes – with a mix of Shared Ownership, Help to Buy and outright sale homes available.

The neighbourhood has been designed with modern convenience in mind, so everything residents need is right on their doorstep. Creating a lively new community focused neighbourhood, there will be a broad range of unbeatable amenities on-site, including a planned health and fitness studio, a café, a convenience store, and co-working space.

Ideal for sunny days, residents can enjoy the partially enclosed roof terrace, offering panoramic views of the London cityscape from all angles, as well as access to a podium garden, providing a communal space for entertaining and socialising with neighbours.

Inside, the apartments are finished to a high specification throughout. Perfect for whipping up a delicious feast, contemporary kitchens are complete with integrated Bosch appliances. Bathrooms and en suites are finished with sleek sanitaryware and underfloor electric heating is fitted in all apartments.

One of the buyers already calling Leaside Lock home is 38 year old David, who has been renting in London for 14 years. David comments; “I did a lot of research around Shared Ownership, and found that I was able to afford somewhere that otherwise would never have been in my price range, with amazing views of the city skyline and the tube right on my doorstep. Without the scheme, I’d be looking really far outside of London, but with Shared Ownership I could afford somewhere in Zone 2.

Through Shared Ownership, David was able to purchase a one bedroom apartment at Leaside Lock and is now settling into his new home at the development.

An image of David, 38, talking to Guinness Homes about his experience of buying at Leaside Lock - available to purchase through Shared Ownership & Help to Buy on Share to Buy!

He continues; “There’s so much already on my doorstep at Leaside Lock. The roof terrace with views overlooking the Olympic Park is amazing in the warmer weather, and I’m really looking forward to the co-working space and coffee shop coming soon. Being so close to the canal, and having that nature on your doorstep, as well as the hustle and bustle of the city, is a rare balance in London.

“My favourite part of the apartment has to be the west-facing windows. Being a teacher I’m up really early in the morning, so I don’t get to see the sunrises, but being able to see the sunsets in the evening over east London is really special.”

View David’s full case study here.

Shared Ownership prices at Leaside Lock start from £100,000 for a 25% share of a one bedroom apartment (FMV: £400,000) and £113,1250 for a 25% share of a two bedroom apartment (FMV: £452,500).*

Meet the Guinness Homes sales team at the London Home Show on Saturday 8th October 2022

About Guinness

As one of the biggest housing providers in the country, The Guinness Partnership have over 66,000 homes across the UK – stretching from Brighton and Bristol to London, Leeds and Sheffield – and over 140,000 customers. Established over 130 years ago, Guinness are focused on improving people’s lives by providing as many high-quality, energy efficient homes for families now, and future generations to come.

For more information on Signal Park or Leaside Lock, visit:

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