Location, lifestyle, liveability – Gen Z’s home-buying ambitions

Unlocking Gen Z’s home-buying ambitions

Generation Z, born between the late-1990s and early 2010s, is redefining the landscape of home-buying. With a unique set of values and priorities, they are reshaping the real estate market’s dynamics.

What are the aspirations of Gen Z homebuyers? From location to lifestyle, and liveability whether in the countryside or urban hubs, Gen Z seeks homes that align with their values and aspirations.

Location: Where Gen Z want to live

Contrary to previous generations, Gen Z is increasingly drawn to the tranquillity and space offered by countryside living. However, they are not willing to sacrifice connectivity and amenities.

Top locations in England for Gen Z to live include emerging new-build developments that offer a countryside vibe with easy access to urban amenities.

Areas such as Liverpool, Leeds, Manchester, Oxford, and York are witnessing a surge in new-build communities. These locations provide the perfect blend of access to serene landscapes and proximity to essential facilities, catering to Gen Z’s desire for balance.


Liverpool combines affordability with vibrant city life and acres of green space, making it an ideal choice for Gen Z homebuyers. Known for its rich cultural heritage and lively music scene, Liverpool attracts younger residents. Ongoing regeneration projects have transformed the city, offering modern amenities and excellent transport links. The relatively low cost of living in Liverpool allows first time buyers to enjoy urban perks without overspending.

Within the city, residents can enjoy access to Sefton Park and Calderstones Park, offering lush green areas. The nearby coastline offers an opportunity to escape and the stunning landscapes of North Wales are just a short drive away.


Leeds boasts a dynamic economy, making it an attractive city for Gen Z homebuyers. Strong job markets in finance, tech, and creative industries provide ample career prospects. Vibrant nightlife, diverse dining, and extensive shopping cater to young professionals.

Leeds is an ideal city for those looking to be close to nature, offering a unique blend of urban living and easy access to lush green spaces. Within the city limits, residents and visitors can enjoy expansive parks such as Roundhay Park and Golden Acre Park, perfect for leisurely strolls, picnics, and outdoor activities.

The city’s strategic location places it near renowned national parks like the Yorkshire Dales and Peak District. These natural havens provide breathtaking landscapes, hiking trails, and opportunities for adventure, making Leeds a perfect home base for those who cherish the outdoors and seek a balanced lifestyle amid urban and natural environments. Leeds also offers various affordable housing options and convenient public transportation.


Manchester stands out for its blend of affordability, culture, and innovation. Music, arts, and sports create a lively atmosphere appealing to younger residents. Numerous universities and a thriving tech scene offer education and job opportunities across Manchester. Well-developed public transport and ongoing urban projects make it practical for first time buyers seeking an urban lifestyle.

Manchester also offers an excellent balance between city living and access to beautiful green spaces. Within the city, you can explore picturesque parks like Heaton Park and Fletcher Moss, perfect for relaxing, picnicking, and enjoying outdoor activities.

Manchester’s convenient location places it near renowned natural attractions such as the Peak District and Lake District. These areas provide sprawling landscapes, hiking trails, and ample space for outdoor activities, like mountain biking and dog walks.


Oxford’s prestigious institutions and historic charm attract Gen Z buyers. The city blends old-world beauty with modern amenities. Despite higher property prices, Oxford’s strong rental market and stability make it worthwhile. A thriving cultural scene, picturesque landscapes, and excellent transportation add to its appeal.

For those seeking space away, Oxford’s location provides residents with convenient access to a variety of outdoor spaces. Within the city, green areas such as University Parks and Port Meadow offer serene spots for walks and recreation. Beyond the city limits, the picturesque Cotswolds and Chiltern Hills are just a short drive away.


York offers a unique living experience with rich history and stunning architecture. Despite its historic feel, the city provides modern amenities, good schools, and leisure activities. The compact size and excellent transport links connect residents to larger cities. Relatively affordable housing and a strong sense of community make York an excellent choice for those seeking a balance of traditional and contemporary living.

For York residents seeking outdoor space to explore, the city’s green spaces like Rowntree Park and the Museum Gardens provide peaceful retreats, ideal for lunch breaks or an evening dog walk. Nearby North York Moors and the Yorkshire Wolds are just a short drive for those looking to escape from the daily grind.

Lifestyle: Understanding Gen Z’s preferences

Gen Z values a vibrant lifestyle that promotes well-being and community engagement. When it comes to buying a home, they prioritise features that enhance their quality of life. New-build developments cater to these preferences by incorporating sustainable design elements, electric car charging stations, ample green spaces, and communal living areas. These features resonate with Gen Z’s eco-conscious mindset and desire for social connectivity, making new-build communities highly attractive to this demographic.

Liveability: What matters to Gen Z

Liveability encompasses various factors that influence Gen Z’s home-buying decisions. Sustainability is a key consideration, with eco-friendly features such as energy-efficient appliances and renewable energy sources gaining prominence.

Accessibility is another crucial aspect, with Gen Z favouring locations near motorways and train stations for easy commuting.

Moreover, access to green spaces and recreational facilities contributes to the liveability of a neighbourhood, promoting a healthy and active lifestyle for residents.

Unlocking Gen Z’s home-buying ambitions

As Gen Z enters the housing market, their preferences and priorities are reshaping the real estate landscape. Developers and realtors must understand and adapt to these changing dynamics to meet the demands of this discerning demographic. By focusing on location, lifestyle, and liveability, new-build developments can offer Gen Z the ideal homes that align with their values and aspirations. From countryside retreats to urban hubs, the future of home-buying lies in catering to the unique needs of Generation Z.

At Share to Buy, we make your choice easier with a selection of affordable new-build apartments across England, including popular cities like Leeds, Manchester and Liverpool. Available through affordable homeownership schemes such as Shared Ownership, get your home-buying journey underway using our property portal.