London and Quadrant: Family first time buyer opportunity in East London

Helping family first time buyers to get on to the ladder in East London, L&Q has launched 28 one, two and three bedroom apartments and a four bedroom townhouse at The Forge, all offered on a Shared Ownership basis.

With record numbers of Londoners leaving the capital due to high property prices, L&Q at The Forge provides a lifeline for families wanting to buck the trend. Compared to a £1.1m average for a three bedroom home in the capital, prices at this new development start from just £113,125 for a 25% share of a three bedroom apartment.

The new community in Newham, L&Q at The Forge provides the much sought-after outdoor space popular with families and nature enthusiasts, with homes clustered round green spaces and communal courtyards. Meanwhile, educational options are plentiful with three primary schools situated less than 15 minutes away by foot.

Only a four minute walk from Upton Park Underground station, the brand new homes have fantastic connections across London, including trains to Stratford in just 12 minutes, Liverpool Street in 16 minutes and Embankment in half an hour. Meanwhile keen cyclists can enjoy a safe route into the City along the Barking to Tower Gateway Cycle Highway.

Claire Brenlund, Sales and Customer Service Director for L&Q’s East region comments, “Whilst London is well-populated with young professionals in their 20s and 30s, thousands of family upsizers are leaving the capital every year, often in search of a home that fits their changing needs. Our new Shared Ownership homes at The Forge mean London families needn’t discard their existing lifestyle to get on the ladder. Parents can continue to enjoy a fast commute into central London and children can have access to green space, whilst owning a high quality, affordable property.”

Lounge and kitchen photography of The Forge show home

Each home features a private balcony or wraparound terrace, whilst residents of the four-bedroom townhouse can enjoy a rooftop terrace. The high specification homes are finished with stylish, sleek fittings, including Symphony Woodbury kitchens with laminate worktops, glass splash backs, and integrated Electrolux appliances. Master bedrooms in the apartments feature built-in wardrobes with mirrored sliding doors, whilst bathrooms are fitted with contemporary sanitaryware and chrome accessories. All three bedroom apartments and the four bedroom townhouses also include a parking space.

Residents will benefit from having a range of local amenities close by, including East Ham Leisure Centre a mile away offering a state-of-the-art swimming pool, gym and exercise studios. For green space, Priory Park, Plashet Park and West Ham Park can be reached in under 20 minutes by foot. For good value food produce, Queen’s Market is a four minute walk away, whilst nearby Westfield Shopping Centre has over 300 high-street retailers and food outlets.

For more information visit:

Email: or call 0300 456 9997.

Prices start from £73,750 for a 25% share of a one bedroom apartment (FMV: £295,000), £96,875 for a 25% share of a two bedroom apartment (FMV: £387,500), and £113,125 for a 25% share of a three bedroom apartment (FMV: £452,500). The four-bedroom townhouse costs £153,750 for a 25% share (FMV: £615,000).

Bedroom photography of The Forge show home