London and Quadrant: Hundreds attend East London Homebuyer Event

Over 600 buyers attended L&Q’s first ever one-day East London Homebuyer Event on Thursday 11th July. Taking advantage of exclusive incentives on offer at the event, an impressive 20% of property applicants at the show made reservations on their dream home, totalling £15.5 million in sales.

Designed to simplify the home-buying process, the one-stop shop exhibition offered prospective buyers at every stage in the buying process, an opportunity to explore L&Q’s home ownership options.

For those looking to make a reservation, independent solicitors and mortgage advisors were on hand to provide free legal advice and financial assessments to qualify buyers. L&Q’s sales team shared information on eight East London developments, and guests were given the one-off opportunity to reserve a home at their preferred location.

The exclusive incentives included a one-year service charge holiday and legal fees paid, or a furniture pack, saving homebuyers up to £5,000.

Claire Brenlund, Assistant Director of Sales for L&Q, comments, The high number of reservations secured as a direct result of the Homebuyer Event highlights the continued appetite for purchasers to get onto the property ladder in London. With a wealth of information and advice on the day creating a one-stop-shop for home ownership, buyers felt confident to go on to reserve their East London home – and benefit from the fantastic, limited edition incentives on offer.”

One of the UK’s leading housing associations, L&Q believes that everyone should have a quality home they can afford. Offering new homes through government-backed London Help to Buy: Equity Loan and L&Q’s Shared Ownership scheme, L&Q provided buyers with a number of purchasing options to get on to the property ladder, with the schemes offering low deposit options designed to remove the traditional barriers to home ownership.

Priti Chohan, Head of Marketing for L&Q’s East Region, comments, The Homebuyer Event offered a fantastic opportunity to showcase the wide variety of homes we currently have available in East London. From sleek one-bedroom apartments on the doorstep of the City, to family townhouses in exciting regeneration areas, there really was something for every kind of buyer.”

Room full of potential buyers sat at tables at L&Q's East London home buyer event

Showcasing eight developments in three of East London’s most exciting property hotspots: the London boroughs of Tower Hamlets, Barking & Dagenham, and Newham – each development had an overwhelming amount of interest shown.

One of Europe’s largest brownfield developments, Barking Riverside exclusively launched a new phase of homes at the event. Inundated with interested purchasers throughout the day, there were 37 reservations at Parklands – a collection of one to three bedroom apartments and a four bedroom townhouses, available through Shared Ownership and London Help to Buy. At nearby Weavers Quarter in central Barking, a further six reservations were secured for the final phase of two bedroom Shared Ownership apartments.

Located on the banks of the Thames a stone’s throw from Canary Wharf, New Union Wharf proved hugely popular with city workers, with seven apartments reserved through Help to Buy. At Ropemakers Yard in Limehouse, which is just two stops on the DLR from Bank, six reservations were secured for Help to Buy and Shared Ownership apartments at the high-quality, contemporary development.

Attracted by the affordability and fast commute time into London, seven reservations were secured at The Forge, where deposits start from £7,375 for a one bedroom apartment through Shared Ownership. Only a four minute walk from Upton Park Underground station, the brand new homes have fantastic connections across London, including trains to Stratford in just 12 minutes.

As well as providing information on the new developments, L&Q installed a purpose-built show home by interior designer David Phillips, within the exhibition space to help guests to visualise their property ownership dreams.

For further information about L&Q’s developments, please visit

Potential buyers picking up a goodie bag at L&Q's East London home buyer event